CloudShift: 5x Qualified Leads Through PPC Optimisation
Strategic Google Ads restructuring and landing page optimisation turned a struggling PPC account into a lead generation machine for this B2B SaaS platform.
SaaS
5x
Qualified Leads
-62%
Cost Per Lead
4.8%
Conversion Rate
The Challenge
CloudShift was burning through $8,000/month in Google Ads with a cost per lead of over $280. Their campaigns were poorly structured, targeting broad keywords that attracted unqualified traffic. Conversion rates sat below 1%.
The Solution
We rebuilt their Google Ads account from the ground up:
- Restructured campaigns around buyer intent stages with dedicated ad groups
- Created purpose-built landing pages for each service tier with clear CTAs
- Implemented conversion tracking with offline lead quality feedback loops
- Launched remarketing campaigns targeting demo page visitors
The Results
The restructured campaigns delivered a dramatic improvement in lead quality and volume. CloudShift was able to scale their ad spend confidently, knowing every dollar was working harder.
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